Overall the booklet is partly successful as it sticks to its theme and is consistent throughout and appeals to the demographic set which was young professionals and students. The slogan and the playful type really fit the concept well and summaries it well. However it fails to carry extensive information on there, this can be seen as good or bad in terms of design because It keeps the structure very basic and not filled it with writing. But to the naked eye picking this booklet up I would be confused to what is the real point and what it is asking of me. To improve in the future a website would be made alongside it so that the booklet would just hold the key points and would direct you to the website for more information.
I found COP 1 overall very interesting and insightful to work and believe it has enhanced me in other aspects of my work bringing better research and then better concepts. Learning how to search for certain things and apply them in the proper way to create the best outcome for myself, to improve in the future I would utilise my research more and experiment with different approaches instead of just choosing and idea and sticking to it.
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