I chose to look into amys kitchen as a brand as it was a very perosnalised brand and built around a community feel, all. It is also family owned, privately held company, that manufactures organic and non-GMO convenience and frozen foods, all the products are veggie some are vegan. Within the branding it looked to the individual while also having a community about them. It labels different sections as 'OUR' things like story, farm, promise, history kitchens. It all feels very open, honest and genuine within its pursuit of the customer as if they are helping you and not vice vera which is the case because your are buying the product. However to be fair to Amy's Kitchen they are giving back largey to the community with there promise of looking after customers, farms, empolyees and planet. (also has a anunal sustainability report).
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