Applying Theories

Consumerism- Consumerism is the theory that a country that consumes goods and services in large quantities will be better off economically. Sometimes, consumerism is referred to as a policy that promotes greed

Capitalism-  a system of largely private ownership that is open to new ideas, new firms and new owners—in short, to new capital

Globalisation-  is commonly used as a shorthand way of describing the spread and connectedness of production, communication and technologies across the world. That spread has involved the interlacing of economic and cultural activity.

Techno-capitalism-refers to changes in capitalism associated with the emergence of new technology sectors, the power of corporations, and new forms of organization.

Socialism- (also called the socialist mode of production) refers to a specific historical phase of economic development and its corresponding set of social relations that supersede capitalism in the schema of historical materialism.

Planed behaviour theory- predict an individual's intention to engage in a behavior at a specific time and place. The theory was intended to explain all behaviors over which people have the ability to exert self-control. The key component to this model is behavioral intent; behavioral intentions are influenced by the attitude about the likelihood that the behavior will have the expected outcome and the subjective evaluation of the risks and benefits of that outcome.  

Information deficit model-  studies of the public understanding of science, the information deficit model  attributes public scepticism or hostility to science and technology to a lack of understanding, resulting from a lack of information. It is associated with a division between experts who have the information and non-experts who do not. The model implies that communication should focus on improving the transfer of information from experts to non-experts.

link and refrence theories throughout the essay to back up points you are making, point, evidence, explain.