Heck Sausages Research

After reading through the eyeing alternative article about what large meat companies are investing into plant based products wise. I chose to look into HECK more as it seemed the like the brand that fitted the bill of what I wanted the most, the different products under the one name. The branding of the products is already very comtemporary and communicates the product well. However I want to rebrand them in a campaign alongside veganuary, trying to get people to try and give the vegan and veggie products a go selling alongside the meat, just encourage the reduction of meat intake.

Heck

Looking into Heck I quickly learnt that they fitted the bill better than I thought as the the meat was locally sourced and what seemed to be ethical through what they were saying on the website. They are a british and independant brand which is what I talked the new generation of consumer are searching for within their products. 

We are the Keebles. Making sausages is in our blood and we've been doing it for years. We pride ourselves on our service and flavour and pull out all the stops to deliver farmers' market quality sausages wherever you are

We work the farm, the shows and in the factory to ensure we offer the most unique, healthy and most delicious sausages around. We are British and proudly independent!

WE ARE HECK!

One generation on, we’re all working together on the family farm to bring you sausages packed to the skin with quality, flavour and inspiration.

Every time we perfect a new recipe, we get our friends and family round. The more the merrier. If we could, everybody would have a place round our kitchen table. So with Heck, we’re doing the next best thing 

How I would rebrand: 

The existing branding of Heck was already quite contemporary so I would like to incorporate it in some way while still having a new campaign alongside it. The new campaign will be based around getting people to try pant based products and reduce their meat intake. branding the meat and the plant based products within the same light will make people who have never tried it before more likely to as they are more comfortable with it and because there purchse is a little more infomed, following the planned behaviour theory.