COP 3: Practical Brief

BA (Hons.) Graphic Design						LEVEL	6
STUDIO BRIEF
Heck Rebrand					Module Brief	OUGD601
Semester 1			Outcomes Assessed		Module Tutors	Peter Blagg

Brief

Find the right balance in communicating healthy and sustainable with desirable, show the product as an entity in itself, don't segregate demographics with the words, phrases, colours, imagery you are using. Be as accessible as possible, don't be militant in your approach of getting people to eat less meat, give people choice in both, try to inform and be lenient. Brand or rebrand A plant based product alongside a meat product targeting the flexiterian trend, try and make the products work in tandem with each other to encourage the reduction of meat consumption.

Background/Considerations

Consider the most effective way you can apply the product to the already vegan and vegeterian customers but also how it can cater and be desired by others, consider design strategies and approach through what vehicles you can use to sell the product.

Mandatory Requirements	Deliverables
Branding must appeal to not only vegan and vegeterians but be aimed towards meat eats. accessability ans desireability Make sure the products work in tandem together.	Rebrand of plant based and meat product Campaign behind it supporting flexiteriansim
Studio Deadline	Module Deadline
18/12/2018	18th December