To rebrand Veganuary was one of my initial ideas so i wanted to research it in its current form, to see what I could use and what I would change about the branding of the charity.
From initial analysation of the brading the main highlights I took from it was the type from the logo was strong but i didnt like the overall logo, with the brush mark didnt think It had much purpse to it doesnt say much about veganism. I liked the website and how it had different areas of why to do it, starter kit, recepies, eating out. All these are good elements to have however they arent appealing to people who eat meat. It needs to be more applicable to meat eaters, try and get them involved more because this is for people who have already decided they are gonna try it. The idea I had was to create a campaign targeted at a meat eater demographic for them to give it a try and that is okay to fail as long as your having a go.
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